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Tuesday, September 8, 2026 Canada · No. 2026 Price: Free · Yadude Books
iGaming

Prediction Markets Challenge Traditional Sportsbooks as NFL Season Kicks Off

The rise of prediction markets like Kalshi and Polymarket is reshaping the U.S. sports betting landscape, forcing traditional operators to adapt ahead of the NFL season with new features and aggressive marketing campaigns.

Prediction Markets Challenge Traditional Sportsbooks as NFL Season Kicks Off
iGaming · Yadude Books

The rise of prediction markets like Kalshi and Polymarket is reshaping the U.S. sports betting landscape, forcing traditional operators to adapt ahead of the NFL season with new features and aggressive marketing campaigns.

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