Allwyn signs perpetual sportsbook tech licence and trading deal with Kambi

Allwyn has agreed to a deal for Kambi Group to power its sportsbook technology with a perpetual, global licence to Kambi's source code. The Greek multinational gaming company will also receive associated services and AI-powered trading services from Kambi under the long-term agreement. The arrangement is expected to contribute approximately 45 to 50 million euros to Kambi's operating profit between 2027 and 2031. Allwyn's sportsbook brands, which include OPAP, Austria's Win2day and Sazka Bet in the Czech Republic, contributed over 800 million euros in gross gaming revenue to the wider group in 2025. Kresimir Spajic, chief executive officer of Allwyn Digital, said the agreement represents progress in the company's strategy to own key technology. "Our agreement with Kambi, leveraging its proven, scalable technology and deployment expertise to bring our sportsbook platform in-house, represents an important step in that strategy, giving us greater freedom to evolve our offering, tailor products to individual brands and markets, and build a scalable foundation to accelerate future growth," Spajic said.

For Kambi, the deal adds another major operator to a portfolio that already includes over 100 clients. The company's chief executive officer, Werner Becher, said the agreement demonstrates the value of its technology. "A global market leader like Allwyn choosing our technology to unify its sportsbook operations reflects the strength of our product, our expertise and our track record of delivering at scale in regulated markets," Becher said. He added that it brings Kambi significant long-term commercial value.

The financial impact for Kambi includes an upfront payment in early 2027 and milestone payments linked to deliveries in subsequent years. Based on current assumptions, around 40 per cent of the estimated profit contribution is expected to be recognized in 2027, with 20 per cent in 2028. Kambi stated that the majority of net proceeds from the agreements will be returned to shareholders, while retaining financial flexibility for continued product development. The project will involve Kambi building and training a team that will transfer to Allwyn following the implementation of the source code, giving Allwyn full operational control. This transfer is expected to add to Kambi's operating expenses during the 2027 to 2029 implementation period. Allwyn has been seeking to bolster its sportsbook operations after a proposed majority acquisition of Novibet was cancelled in March following feedback from Greece's competitions authority. Allwyn, listed on Euronext Athens, holds long-term national lottery licences in Austria, Cyprus, the Czech Republic, Greece and the United Kingdom. The company also simultaneously agreed to acquire the remaining 30 per cent stake in UK-based eInstant lottery games developer Instant Win Gaming, having secured a 70 per cent stake in September 2024.