Evoplay expands Ontario reach through renewed St8 aggregation deal
The deal gives Ontario operators access to Evoplay's slots and instant games via St8's platform of over 21,000 titles.
Evoplay has extended its partnership with the casino games aggregator St8 to broaden its distribution in Ontario. The deal will provide Ontario operators with access to Evoplay's portfolio of slots and instant games through St8's platform. Operators can integrate the content through a single connection. The expansion is a key part of Evoplay's strategy to grow in regulated markets, viewing Ontario as a significant opportunity to reach new players.
Alex Malchenko, head of sales at Evoplay, said the move supports the company's wider goals. "Expanding our partnership with St8 in Ontario is an important step in our wider growth strategy, giving us another route to connect our content with operators in the region," Malchenko said. He added that the aggregator's platform offers a simple way to reach a broader network. Malchenko also pointed to the studio's focus on unique game concepts and varied gameplay as a strong foundation. The St8 platform hosts a library of more than 21,000 games from over 220 different providers. It also includes a set of technology and operational tools meant to make delivering and managing online casino content easier. Adding Evoplay to its network strengthens St8's offering for operators in regulated markets by expanding its game selection, promotional tools and lobby management features.
David Fall, business development manager at St8, commented on the new agreement. "Bringing Evoplay onto the St8 platform is a valuable addition to our supplier network as we continue to develop our offering in Ontario," Fall said. He noted that Evoplay has built a recognizable brand through its creative development approach. "We look forward to making its portfolio accessible to our operator partners as we continue to broaden the content available through our platform," Fall added. Evoplay is known for its distinctive visual design and varied gameplay mechanics, aiming to cater to a wide range of player preferences. The renewed partnership with St8 provides a direct path for the studio's games to reach operators in the competitive Ontario iGaming sector. The deal leverages St8's established aggregation technology to streamline distribution for the game provider.