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NEXT.io's Pierre Lindh discusses editorial independence on Bet It Drives podcast

The industry veteran spoke about balancing relationships with journalistic integrity in a conversation recorded in Lisbon.

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NEXT.io's Pierre Lindh discusses editorial independence on Bet It Drives podcast
Photo: Peter O'Connor aka anemoneprojectors from Stevenage, United / Wikimedia Commons (CC BY-SA 2.0)

LISBON · Pierre Lindh, founder of the industry publication NEXT.io, discussed the challenge of maintaining editorial independence while being deeply embedded in the iGaming community. He appeared on the latest episode of the Bet It Drives podcast, recorded in Lisbon for its fifth season. The conversation with host Yevhen Krazhan, chief strategy officer at GR8_TECH, spanned industry relationships, editorial independence, prediction markets, entrepreneurship, and a couple of unexpected phone calls. Lindh has spent his entire two-decade career in gaming, events, media and community building.

He said the personal relationships within the industry remain a primary reason for his continued investment in the field. "Pierre is one of those people who seems to know everyone, but what stands out more is that he genuinely cares about the people in this industry," said Yevhen Krazhan. The host added, "He has been part of it for 20 years, he understands how it works, where it is changing, and he is never afraid to have the difficult conversations." Krazhan concluded, "That mix of experience, curiosity, and energy is what makes him such an important voice in iGaming."

Lindh addressed the specific difficulty for media operating in a tight-knit business sector, calling it "one of media’s hardest challenges." He talked openly about how NEXT.io navigates the balance of remaining independent while reporting on the same companies, partners, and people you work with every day. The conversation then moved to topics including where the industry is heading next, and who is moving fast enough to get there first. The podcast episode also covered the development of Next Predict, a prediction market platform that Lindh's team built in eight months. Krazhan described Lindh as "one of iGaming’s most connected media personalities." The Bet It Drives Season 5 series continues its run with this episode featuring the NEXT.io founder.