Peter & Sons games launch with BetVictor in Alberta

Peter & Sons has expanded its games into Alberta through a launch with operator BetVictor. The content studio's portfolio is now live on the BetVictor platform in the province, marking its entry into one of Canada's newest regulated iGaming markets. The move extends an existing partnership between the two companies that is already active in the United Kingdom. Alberta has become a closely watched market for licensed operators and suppliers following the success of regulated online gaming in Ontario.

Yann Bautista, founder and commercial director at Peter & Sons, said the launch is a strong continuation of the relationship. "Going live with BetVictor in Alberta is an exciting step for Peter & Sons and a strong continuation of a relationship already active in the UK," Bautista said. "Alberta is a major new chapter for regulated iGaming in Canada, and we are proud to bring our games to the market with an operator that understands both casino entertainment and responsible growth." He added, "This launch gives more players access to the worlds, characters and mechanics that define our studio."

Dayle Fenton, head of casino at BVGroup, which owns BetVictor, said the company is pleased to extend the relationship. "We are pleased to extend our relationship with Peter & Sons into Alberta as we continue expanding the range of high-quality casino content available to our players," Fenton said. "Their games bring a distinctive visual identity, original themes and engaging mechanics to our portfolio, and we look forward to building on the success of our collaboration across multiple regulated markets." The studio is known for its catalogue of unique slot titles, offbeat humour and meticulously crafted game worlds. The launch introduces Alberta players to its distinctive mix of handcrafted visuals, memorable characters and mechanics built with personality. BetVictor is a long-established online betting and gaming operator with a strong heritage in sportsbook, casino and bingo.

This expansion represents another important step in Peter & Sons' North American growth strategy. The company continues to expand across regulated jurisdictions worldwide. The Alberta launch builds on the existing collaboration by bringing the studio's portfolio to another regulated market through a trusted operator partner. The market is opening new opportunities for licensed operators, suppliers and content studios.